1) Creative Concept - contains really interesting, unique ideas or visuals that are not necessarily related to the song. 

https://www.youtube.com/watch?v=eJSik6ejkr0


The music video that i am reviewing is Naughty Boy - Runnin (Lose It All) ft. Beyoncé, Arrow Benjamin.The music video presents  a male and female both see each in the sea and they try to swim to each other and the camera roll is brilliant as it turns and the male and female turn upside down and the audience may feel a bit disorientated.This shows that people would enjoy this music video as it is very good and motivating to watch and enjoy and also be excited.



2) Narrative - a video that has a clear story line - usually related to the lyrics. This lends a film-like quality to the music video.


The song shows boxing and the target audiences are mainly for teenagers and younger because they would dance and sing to the song and it is basically two older people boxing man and women and they  start to love each other and they go out. They also have a fight at the end with a sumo wrestler.At the pub, Sheeran can toss drinks down with his mates ("Me and my friends at the table doing shots") and, apparently, just wait for his Jedi-like magnetic appeal to pull in an attractive, would-be hookup partner, preferably an aggressive woman who's willing to take all the risk while Ed just sits there passively waving his hand like Obi-Wan: "Come over and start up a conversation with just me/And trust me that I'll give it a chance now."That and every song he releases sticks to the charts like a leach, [I still hear thinking out loud. which I may review some day]. The main reason is that he's so in-offensive that radio station will play it and continue his chart success. And "Shape of you" is no different.



3) Performance Element- This is when the music video focuses on a performance from the artist - usually lip-syncing and co-ordinates dance moves. 

https://www.youtube.com/watch?v=fyaI4-5849w

The song wild thoughts is very motivating and inspiring as everybody like Rihanne. The dance that they do is very motivating as loads of people dance to the song. People will also like Bryson tiller because he is also in the video and a good rapper.




4) Camerawork (use of camera shots and camera movements) and interesting editing (number of shots, how they are cut together)

https://www.youtube.com/watch?v=IxszlJppRQI


Ne-Yo is definitely experimenting with a new sound on "Libra Scale", but his attempt is successful. With production help from Chuck Harmony, Ryan Leslie, D. DoRohn Gough, etc, Ne-Yo presented a sexy sound. The album presents itself as an album for those living the fancy nightlife, those living the "Champagne Life".With nearly as many producers as songs, Libra Scale, Ne-Yo's fourth album, nevertheless hangs together sonically-these tracks move more fully into the synth-drenched Europop sheen that typified the first half of Year.The whole point of it is for each song to work almost like a sequence to tell a story. And Ne-Yo definitely achieved this. His goal was to make this track thought engaging, and in that front I think he succeeded. Pros: There are plenty of fantastic songs in this album that continue to show off Ne-Yo's talent as a singer and songwriter. My personal favourites are "Champagne Life", "One in A Million", "Telekinesis" and "What Have I Done". They're either electrifying, emotional or a careful mixture of both. Cons: Unfortunately, a couple of the songs are a bit of a let down and I think it was because of the fact that he was trying to be experimental. Songs like "Cause I Said So" to me were kind of lacking, especially compared to songs from his other albums like Year of the Gentlemen. Also, it's a shame there are only 10 songs. I feel that the story could've been conveyed more if there were a few more songs. But overall, this is a triumph for Ne-Yo.




5) Mise-en-scene: everything you can see in the video - setting, costume, props and characters

https://www.youtube.com/watch?v=ANS9sSJA9Yc

 Him going to the gym, drinking liquor straight from the bottle — while dressed in a giant Pokémon suit, but ends up on the run with throngs of smartphone-bearing Pokémon addicts in hot pursuit. This is what they where in the song which shows that it was mainly targeted for kids and maybe tennegars who are just so bored. Though the single features a verse from Kendrick Lamar, the rapper does not appear in the video — either in human or Pokémon form. "Don't Wanna Know," contrasts Levine's tale of heartbreak with a soft, carefree beat; radio programmers will find it easy to slide into a playlist after Sia's "Cheap Thrills" or Major Lazer's lean on.

6) Visual Effects and clever editing- This is when the music video features amazing special effects such as CGI.
Ne-Yo has been one of the consistent male artists of his generation to produce hit after hit. It’s been a great year for Ne-Yo following the success of the release of his new album “Year of The Gentleman”. 2 top ten hits across the globe and of course, he is ready to release single #3 from his new album. It’s titled “Mad” and it’s proving another classic ballad hit for this gentleman.

“Mad” is another r&B ballad song which kind of settles somewhere between So Sick and Miss independent. It’s effortlessly crafted lyrics are just easily to relate to. Ne-Yo’s approach to relationships seemed to be working as many have patroned his exquisite talent in singing these kinds of songs. The song also has mild piano accompaniment which closely resembles “Take A Bow” in some way. It’s a no wonder why Ne-Yo has been one of the most successful artists of 2008 even grabbing a Grammy Nomination for Album of the Year. Ne-Yo’s effortless vocals pretty much elevated the likeability of the song. He’s so in-demand right now that I almost hear his songs in the radio more frequent than ever.