Language:
The film poster for Annabelle has a date that is was released.The tear in the dolls eye is red, blood is a stereotype of the horror genre, so making a doll who is unable to do humanly things gives the audience something to think about.
'BEFORE THE CONJURING THERE WAS ANNABELLE'
This is written across the poster, this shows the audience that this film is a prequel to a very successful horror film that has already been made.
Institution:
The institution straight the audience has trust and excitement for the release of the film. Knowing this is a prequel of another film straight away the audience will know a slight bit of background towards the film, as this doll was seem in The Conjuring too. The use of typography here is used very well.
Audience:
When I first saw the “Annabelle” trailer, I thought that maybe this could be the one to outdo the terrifying horror of “The Conjuring.” After watching “Annabelle,” it’s safe to say it’s no way near as scary “The Conjuring.”Don’t get me wrong though “Annabelle” was indeed horrifying. It takes the creepiness of dolls to a whole different level.“Annabelle” starts with a couple that are expecting their first baby. The husband, John Gordon, decides to buy his wife, Mia, a one-of-a-kind antique doll. Everything seems to be fine and dandy until one night when Mr. and Mrs. Gordon’s home is intruded by two members of a satanic cult.
Representation:
The doll is presented as sinister and appears to be possessed as we see a life-likeness to a human being as the doll is shedding tears of blood. The doll is represented as evil as the ambience appears to be dark as the colours used have connotations of a negative energy. Black is the domineering colour, it illustrates darkness and a fear of the unknown. The caption shows only half of "Annabelle's" face, she is represented as a cheerful/ vibrant doll but on a closer inspection the smile
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